Maharashtra govt may rope in Aamir as brand ambassador

The Maharashtra Government is trying to rope in Bollywood actor Aamir
Khan to be brand ambassador of its de-addiction campaign. The star is
yet to respond, though he has acknowledged the communication from the
state. The state is hopeful of his response, but would approach other
movie stars, Maharashtra's minister for social justice Shivajirao
Moghe told .

"The first-ever literary meet with an anti-addiction theme will be
organised on October 2 at Pune. Literary figures, artistes and
organisations working in the field will be invited," he said.

The department has also instituted cash awards for those promoting
anti-addiction through plays, articles, news reports and awareness
campaigns.

"Thousands of families are ruined because of liquor addiction, but
during the few years, there has been no great literary work, or movie
or play on the subject. I believe more that a play, a work of art or
literature can motivate people to give up addiction, more than the
law," he said.

He said that well-known social worker Sindhutai Sapkal has accepted to
campaign. "Sapkal should be very effective with women who bear the
brunt, when families are destroyed as men become slaves of vices," he
said.